The way we search for information on the internet is changing dramatically. Today, users no longer rely solely on Google – they turn to intelligent assistants such as ChatGPT, Perplexity, Bing Copilot and the new Google Generative Experience (SGE) for complete and personalized answers.
In this new context, an essential concept has emerged: optimizing websites for searches based on Artificial Intelligence (AI SEO).
In my working approach, all the websites I develop already include this basic optimization, ensuring a solid presence in both traditional and intelligent searches. And even if your site already exists, I can implement this optimization on WordPress websites developed with the Elementor CMS.
What is AI Search Optimization?
AI Search Optimization goes beyond traditional SEO.
While classic SEO seeks to improve positioning in Google results, AI SEO ensures that your content is understood, selected and recommended by artificial intelligence systems.
These platforms analyze not only keywords, but also context, authority, semantic relevance and data structure. Instead of listing results, AI-based search engines “talk” to the user and suggest the sources that best respond to their intent.
Having your site among these sources is the new form of digital visibility.
How AI Searches Choose the Websites They Recommend
Unlike Google’s traditional algorithm, AI platforms are not just based on backlinks or keyword density. They evaluate the clarity of the content structure, the credibility of the information and semantic coherence.
Among the most relevant factors are:
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Structured data (schema markup) that helps AI understand the content;
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Text written in natural language, with direct and contextual answers;
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Logical hierarchy of headings (H1, H2, H3) that organize the information;
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Online reputation, with reviews and external mentions;
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Speed, security and user experience, essential for technical credibility.
In short, AI engines don’t just “read” the site – they interpret its quality and usefulness.
All My Websites Are Already Optimized for AI
On the websites I develop, optimization for AI-based searches is part of the process from day one.
Each project is built with:
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Clear and well hierarchized semantic structure;
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Content written in natural, relevant and user-centered language;
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Integration of structured data in JSON-LD for better interpretation by AI engines;
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Metadata and FAQs optimized for conversational results;
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Excellent technical performance, fast loading and responsive design.
The result is websites prepared to appear in AI-generated responses – whether in ChatGPT, Perplexity or the new Google SGE.
Already have a WordPress website? I Can Optimize It Too
Even if you already have a developed website, you can adapt it to the new search model.
It only needs to be built on WordPress with the Elementor CMS, which allows for structured and efficient interventions.
The optimization process includes:
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Complete audit of the site’s technical and semantic performance;
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Implementation of schema markup (structured data);
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Restructuring headings, subheadings and information hierarchy;
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Reviewing and rewriting content with natural language and a focus on the user;
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Improved performance, loading time and usability.
After this optimization, your site will be visible not only on traditional Google, but also on AI-generated responses – where competition is still low and opportunities are high.
The Benefits of Being Prepared for AI Research
Adapting to the new era of digital research brings immediate and long-term advantages:
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Greater visibility in AI engines such as ChatGPT, Bing Copilot and Perplexity;
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Increased brand authority and credibility;
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More qualified traffic, with users who are really interested in your services;
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Superior user experience, with fluid navigation and clear information;
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Competitive advantage, since few companies in Portugal are prepared for this new paradigm.
SEO and AI: A Complementary Strategy
Traditional SEO remains essential, but the future lies in integration with AI SEO.
An AI-optimized website is, at the same time, a better structured site, faster and with more relevant content – exactly what Google also values.
The key is to create content that serves people and AI algorithms, offering useful and contextualized answers, in natural and accessible language.
Prepare Your Site for the Future of Search
User behavior is changing – and so are search engines.
The next phase of the internet is conversational, intelligent and AI-based.
By optimizing your website for this new reality, you guarantee a solid, lasting and future-proof digital presence.
All the websites I develop already come with optimization for AI-based searches included. And if you already have a WordPress site with Elementor, I can help you adapt it to be recognized and recommended by the new intelligent search engines.
FAQ – Optimizing Websites for AI-based Searches
What is AI search optimization?
AI Search Optimization is the process of preparing a website to be understood and recommended by assistants and search engines based on artificial intelligence, such as ChatGPT, Perplexity, Bing Copilot or the new Google SGE. It goes beyond traditional SEO, as it adapts the content and structure of the site to natural language, context and structured data.
What’s the difference between traditional SEO and SEO for AI?
Traditional SEO focuses on improving positioning in Google search results, based on keywords and backlinks.
SEO for AI, on the other hand, is concerned with ensuring that content is understood by systems that generate conversational responses. It involves semantic clarity, organized structure, natural language and structured data that helps AI “understand” your site.
How do I know if my site is ready for AI searches?
If your site is fast, responsive, well-structured and has clear and useful content, it’s partially ready.
However, optimizing for AI requires technical adjustments – such as schema markup integration, FAQs and semantic structure – that ensure your content is interpreted correctly by AI engines.
I can carry out a full audit and indicate what needs to be improved.
Can I optimize an existing site?
Yes. I can optimize any site that has been developed in WordPress with the Elementor CMS.
The process includes technical analysis, semantic adjustments, performance improvement and implementation of structured data, making the site suitable to be identified and recommended in the new AI-based search platforms.
Do the websites you develop already include this optimization?
Yes. All the websites I develop are already created with optimization for traditional SEO and AI-based searches.
Each project is built with a clear semantic structure, natural language content, structured data integration and optimized performance – guaranteeing visibility on both Google and the new intelligent search tools.
What are the benefits of optimizing for AI searches?
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Greater visibility on platforms such as ChatGPT, Perplexity and Bing Copilot;
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Increased authority and credibility online;
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Improved user experience;
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More qualified traffic and higher conversion rates;
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Preparing for the future of digital research, which will be increasingly conversational.
How long does it take to see results?
The results vary depending on the current state of the site and the level of competition in the sector.
Usually, improvements in visibility and traffic begin to be visible in the first few weeks, especially when the site is technically optimized and the content is revised to suit AI-based searches.
Does this optimization replace traditional SEO?
No. Optimization for AI searches complements traditional SEO.
An AI-ready website has a solid technical foundation, quality content and an optimized structure – which benefits both classic search engines and AI platforms.
Are AI engines already influencing website traffic?
Yes. Tools such as ChatGPT and Perplexity are already used daily for quick searches, reducing the number of clicks on traditional Google results.
Ensuring that your site is cited or recommended on these platforms is a way of protecting and increasing the visibility of your brand.
Why should I adapt my site now?
The adoption of AI search is growing rapidly, and the sites that adapt first will have a clear competitive advantage.
Being prepared today means ensuring long-term relevance and visibility, before most competitors do.
